Buddy Payment - Your budget coach

Buddy uses smart technology to help people stay financially save. The Buddy App is a financial friend in your pocket. It watches over you to keep your finances stable and helps you save more money. Fixed expenses are set aside, it gives insight into what you can spend Buddy saves automatically for you, sends notifications when action is needed and checks your entitlement to allowances.

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UX Lead

For people to stay financially healthy, Buddy had created a proof of concept that was very hard to understand. Subsequently it was not usable. I was hired to overhaul the complete UX and UI from the ground up. Together with the team we created user personas, conducted numerous interviews with bduget-experts, coaches and people using the app. The result was a completely new application did not only look better, but showed the potential what a digital financial coach actually means.

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Duties

  • User Research and Analysis:
    • Conducting interviews and surveys with budget coaches, experts, and end-users.
    • Analyzing pain points, needs, and behaviors through personas and user journey mapping.
    • Organizing user testing sessions for feedback.
  • Strategy and Planning:
    • Defining the UX strategy aligned with business goals and user needs.
    • Prioritizing features and creating a UX/UI development roadmap.
    • Executing a content strategy for user engagement.
  • Design Execution:
    • Crafting wireframes and prototypes for UI visualization.
    • Designing intuitive and accessible UI elements.
    • Developing a responsive design for various devices.
  • Collaboration and Communication:
    • Working with financial experts to integrate knowledge into app design.
    • Collaborating with developers for technical feasibility of designs.
    • Updating stakeholders and integrating feedback.
  • Design System and Standards:
    • Creating or updating a design system for visual consistency.
    • Establishing UI guidelines and best practices.
  • Documentation and Handoff:
    • Documenting design decisions and research findings.
    • Preparing design specifications for the development team.

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Tools

  • Sketch
  • Axure Pro
  • Adobe Photoshop

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Collaboration

  • JIRA
  • Slack

Results

As a UX Lead for the Buddy app, the focus on a user-centric design approach led to several tangible outcomes:

  • Enhanced User Understanding:

    Comprehensive research methods provided deep insights into user behavior, preferences, and challenges, resulting in a product that truly resonates with the target audience.

  • Strategic UX Alignment:

    The developed UX strategy successfully aligned the product with business objectives while addressing the users' needs, paving the way for a well-received market entry.

  • Intuitive Design Implementation:

    Wireframes and prototypes evolved into a sophisticated UI, marked by its ease of use, leading to a seamless user experience across various devices and platforms.

  • Effective Collaborative Processes:

    Cross-functional collaboration fostered an environment where design and development teams worked cohesively, ensuring a smooth transition from concept to functional product.

  • Consistent Visual Language:

    The establishment of a comprehensive design system promoted a consistent look and feel throughout the app, enhancing brand recognition and user trust.

  • Detailed Documentation:

    Exhaustive documentation and clear design specifications streamlined the development process, reducing time to market and ensuring fidelity to the envisioned user experience.