UX Lead

For people to stay financially healthy, Buddy had created a proof of concept that was very hard to understand. Subsequently it was not usable. I was hired to overhaul the complete UX and UI from the ground up. Together with the team we created user personas, conducted numerous interviews with bduget-experts, coaches and people using the app. The result was a completely new application did not only look better, but showed the potential what a digital financial coach actually means.


  • User Research and Analysis:
    • Conducting interviews and surveys with budget coaches, experts, and end-users.
    • Analyzing pain points, needs, and behaviors through personas and user journey mapping.
    • Organizing user testing sessions for feedback.
  • Strategy and Planning:
    • Defining the UX strategy aligned with business goals and user needs.
    • Prioritizing features and creating a UX/UI development roadmap.
    • Executing a content strategy for user engagement.
  • Design Execution:
    • Crafting wireframes and prototypes for UI visualization.
    • Designing intuitive and accessible UI elements.
    • Developing a responsive design for various devices.
  • Collaboration and Communication:
    • Working with financial experts to integrate knowledge into app design.
    • Collaborating with developers for technical feasibility of designs.
    • Updating stakeholders and integrating feedback.
  • Design System and Standards:
    • Creating or updating a design system for visual consistency.
    • Establishing UI guidelines and best practices.
  • Documentation and Handoff:
    • Documenting design decisions and research findings.
    • Preparing design specifications for the development team.


  • Sketch
  • Axure Pro
  • Adobe Photoshop


  • JIRA
  • Slack


As a UX Lead for the Buddy app, the focus on a user-centric design approach led to several tangible outcomes:

  • Enhanced User Understanding:

    Comprehensive research methods provided deep insights into user behavior, preferences, and challenges, resulting in a product that truly resonates with the target audience.

  • Strategic UX Alignment:

    The developed UX strategy successfully aligned the product with business objectives while addressing the users' needs, paving the way for a well-received market entry.

  • Intuitive Design Implementation:

    Wireframes and prototypes evolved into a sophisticated UI, marked by its ease of use, leading to a seamless user experience across various devices and platforms.

  • Effective Collaborative Processes:

    Cross-functional collaboration fostered an environment where design and development teams worked cohesively, ensuring a smooth transition from concept to functional product.

  • Consistent Visual Language:

    The establishment of a comprehensive design system promoted a consistent look and feel throughout the app, enhancing brand recognition and user trust.

  • Detailed Documentation:

    Exhaustive documentation and clear design specifications streamlined the development process, reducing time to market and ensuring fidelity to the envisioned user experience.